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If someone told you that a protein bar could change your life, you’d probably raise an eyebrow, right? Because let’s be honest—most of us have been down the road of gritty, chalky “health” bars that taste like cardboard wrapped in plastic. They promise you fuel, energy, and health, but what you often end up with is sugar spikes, bloating, and regret.    But then there’s Five Plus Protein—a brand born not from a boardroom brainstorming session, but from one man’s very real frustration with the so-called “healthy” protein bars on the market. That man is Joel Montesano, the founder and CEO, and his story is one you’ll want to lean in for. Because once you hear it, you might just look at your next protein bar in a whole new way.

Oklahomans Joel and Lynda Montesano are passionate about fitness and fueling their bodies with the highest quality foods available. We sat down with the husband-and-wife duo responsible for Five Plus Protein to learn more about their business, and what they feel sets their protein bars ahead of the competitors. Have you always been health conscious?  Joel: Exercising and fitness have always been a part of my life. I saw Rocky Balboa drinking raw eggs in the movies, and that is when my journey with protein started. Since then, I have used protein supplements like powders and bars. As I’ve gotten older, I realized that many protein bars contain ingredients that aren’t necessarily the best for our bodies. Just because it is called a protein bar does not mean it is healthy. Is that how your business came about?  Joel: Yes. I became frustrated with the sugar crashes that would occur after eating bars that were high in sugar. At the same time, I was learning how natural ingredients like turmeric, cacao and cinnamon have positive effects on inflammation. I learned that many of the protein bars available not only were high in sugar but contained ingredients that create or encourage inflammation. After trying virtually every protein bar on the market, we thought it was time to make our own. Read the full article here.

Let’s be honest—snacking has a reputation problem. It’s been painted as the villain in every “how to get healthy” guide, the reason jeans don’t fit, the sneaky little culprit behind sluggish afternoons. But here’s the truth: snacking isn’t the enemy. Bad snacking is. We’ve all been there—it’s 3 p.m., your energy is tanking, and suddenly that vending machine granola bar (the one that tastes suspiciously like sweetened cardboard) starts looking like a gourmet option. Or maybe you’ve reached for a doughnut in desperation, knowing full well the sugar high will come crashing down before you even finish the email you’re working on. It’s not your fault—your body’s just asking for fuel. Here’s where things get interesting. What if there was a snack that didn’t leave you with the dreaded crash? What if, instead of guilt, it left you feeling like you’d just done something smart for yourself? What if a bar—yes, a humble bar—could actually be the hero of your day? Read the full article on EWellness Magazine.

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